International Airlines Group (IAG) has joined the transatlantic budget carrier contest with the launch of LEVEL - a new low-cost longhaul airline brand that will take to the skies in June 2017 with flights from Barcelona to Los Angeles, San Francisco (Oakland), Buenos Aires and Punta Cana.
LEVEL will fly two new Airbus A330 aircraft branded in its own livery and fitted with 293 economy and 21 premium economy seats. Initially it will be operated by Iberia's flight and cabin crew.
Barcelona has been chosen as the first European city for the launch of IAG's new operation but LEVEL will look to expand its flights from other European cities.
Fares start from €99/US$149 one way.
Checked luggage (in addition to a free cabin bag), meals, seat selection and the latest movie releases will be complimentary for customers flying in premium economy. Those travelling in economy can chose what they want to buy based on a menu of choices. All customers will have access to a range of onboard entertainment options. High speed internet connectivity will be available with prices starting at €8.99.
LEVEL's customers will be able to earn and redeem Avios – the loyalty currency for IAG's airlines. This will give them the opportunity to fly to 380 destinations across the Group's network.
LEVEL will become IAG's fifth main airline brand alongside Aer Lingus, British Airways, Iberia and Vueling. The latter is based in Barcelona, the initial home base for LEVEL.