Some proud names from French aeronautical history disappeared from the contemporary aviation scene on 19th May, when all the companies in the Safran group officially moved under a single banner and brand name – Safran. The Safran logo is now the sole emblem representing all Group companies.
The move is intended to to bolster the Group's position as a global industrial leader and accelerate its international growth. At the same time, Safran launched its new brand tagline, "Powered by trust", which reflects “the confidence delivered by Safran's people, over and above the technologies invented across the Group”.
The group believes that operating under a single brand will enable it to further improve its recognition across all markets where Safran operates; guarantee enhanced visibility of its businesses and the products and services it offers; bolster employees' feelings of belonging to a single enterprise; and facilitate the elimination of barriers and the development of cross-disciplinary projects, while boosting collaboration and mobility.
This change only concerns the names of Safran companies, which now include the Safran brand plus a description of their business. Each company's organization and scope of activity stays the same.
The new names are as follows (old names in brackets):
- Safran Nacelles (Aircelle),
- Safran Ceramics (Herakles),
- Safran Transmission Systems (Hispano-Suiza),
- Safran Electrical & Power (Labinal Power Systems),
- Safran Landing Systems (Messier-Bugatti-Dowty),
- Safran Identity & Security (Morpho),
- Safran Electronics & Defense (Sagem),
- Safran Aircraft Engines (Snecma),
- Safran Aero Boosters (Techspace Aero),
- Safran Helicopter Engines (Turbomeca).
The Herakles/Safran Ceramics name change will take effect following the merger of the launcher businesses of Airbus Group and Safran.